International humanitarian charity Penny Appeal officially launched their new 99p 
stores in Bradford, Manchester & Birmingham yesterday.
The new charity shops will help people save money on household essentials and save lives at the same time. They also act as community hubs, and regional bases for volunteers, as well as a donation point where people can contribute to campaigns and even drop off unwanted items, like clothing and old laptops.
Local dignitaries attended the grand openings on Tuesday 8th of November, where a ribbon was cut to officially launch the new initiative. Attendees had a chance to find out about the work of the charity and experience a charity shop with a difference.
The Penny Appeal shop, with its distinctive orange branding, sells all kinds of products, from food to toiletries, cleaning materials to stationery, with all profits going on to support the charity’s work to help the poor and needy in the UK and overseas.
Each shop features a dedicated Donation Zone, enabling passers-byes to easily and conveniently give towards the charity’s transformative projects. Feedback packs and insightful material are displayed in the shop, and Penny Appeal actively encourages the public to chat to their staff to find out how their donations will make a big difference.
At the ribbon cutting ceremony in Birmingham, Adeem Younis, Penny 
Appeal Chairman, said:
“I would like to thank local businesses & community leaders for their ongoing support. It is a great opportunity for Penny Appeal to reach out to local donors in Birmingham, which has always been the largest door base, to support our great causes and it is wonderful to have a permanent base in the city now. Penny Appeal encourages young and old volunteers to be involved in fundraising and raise awareness on global causes. Here at Penny Appeal, we like to thank everyone involved in making this project a success and we hope to continue our good work and giving back to the community.
Aamer Naeem, Penny Appeal, CEO in Manchester said, “We are attempting to redefine what a charity shop should look like, where customers can buy everyday products for 99p with 100% of profits going to the charity. We have also established a regional hub where fundraising can be coordinated and also where Team Orange can engage in local & domestic work within the community”.
