Took Place in Birmingham and Hosted by Asiana
Contemporary, cutting-edge, creative couture from the countries most influential Asian fashion designers were showcased at Edgbaston Cricket Stadium in Birminghamthis week at the most innovative fashion show the city has ever seen.
The Asiana Couture Catwalk which took place on Wednesday 12th March was the first-time high-end Asiana haute-couture has been showcased in the city and with many of the designers hailing from the West Midlands, it was a chance to showcase the world-class talents of some of the biggest names in the industry including Sati Takhar, Ahsan’s and Khushboo’s By Chand.
Surrounded by a cocktail bar created by Chivas Regal, the 5ft high ramp was custom-designedspecifically for the event. While classical catwalks are at eye level with a seated audience, the Asiana Couture Catwalk saw the show elevated above thestanding audience, bringing a new dimension to the live fashion show experience.
Creative Director of the event Anisha Vasani explains why the show was such an important event: ‘Until now British Asian fashion has focussed on bridal and wedding wear with fashion forecasters looking abroad to India to gauge trends – the Asiana Couture Catwalk was a chance to break stereotypes about Asian fashion. From the elegance of the embroidered vintage dress collection by Raishma to the daring gold lace catsuit by Gudu G at Adaa; this was high-end fashion with red carpet appeal.’
