Human Appeal Launches Powerful New Video
International humanitarian aid charity Human Appeal has partnered with multi award-winning content agency Don’t Panic London to produce an arresting new film. ‘Shine A Light’ raises awareness of the variety of human rights abuses and humanitarian issues that Human Appeal seeks to redress.
The film has been launched to coincide with Ramadan, an extremely important time for charitable giving because, besides fasting, Muslims are expected to make contributions to charity during this period.
‘Shine A Light’ is an emotive and powerful short film that explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food, damaged medical equipment, dirty water, weapons and ammunition.
Richard Beer, Creative Director at Don’t Panic, said, “Shadow sculptures make a powerful visual statement – most obviously with the shape they cast on the wall, but also by the elements that make up the sculpture itself. And, of course, they only make sense from a certain perspective.
“This film explores what exactly is casting this evocative shadow. Our sculpture represents many of the causes of child mortality around the world: not just the obvious war, famine and pestilence, but also less direct causes such as lack of education or being orphaned. When you stop to look at the issues from the right perspective, the scale of it all is terrifying. But with the right approach, and with enough people willing to do something about it, every single one of those deaths is preventable.
“We hope that our video inspires people to be the little girl: to go back and rescue those who have been left behind.”
Othman Moqbel, CEO of Human Appeal, commented, “This year’s Ramadan campaign aims to spread awareness not only of the scale of global poverty, but also all the factors which contribute to the problem. From providing access to clean water to helping prevent the spread of disease, this film highlights the work that Human Appeal does to help some of the world’s poorest people. We hope its inclusive, global message will encourage both Muslims and non-Muslims alike to donate.”
