Mainstream and Bollywood Celebrity Favourite presents latest, Ethical Fashion Bridal Collection
One of India’s leading fashion luminaries, Anita Dongre,will be among the curated portfolio of top tier South Asian designers to present their latest bridal collections at the UK’s leading, South Asian high fashion, bridal and beauty extravaganza, Aashni + Co Wedding Show, taking place at The Dorchester, Mayfair on Sunday 13thJanuary 2019.
An industry trailblazer, Anita Dongre has been at the forefront of Indian fashion for over 20 years. A connoisseur of craftsmanship, her designs showcase Indian aesthetics for the global woman of today. Internationally, her designs have been worn by personalities such as Kate Middleton, Hillary Clinton, Queen Mathilde of Belgium and Sophie Trudeau to name a few, while her designs are a favourite with Bollywood A-listers such as Priyanka Chopra, Sonam Kapoor, Kareena Kapoor, Anushka Sharma, Alia Bhatt and many more.
Anita Dongre designs sustainable, cruelty-free clothing and accessories, thereby representing fashion with a conscience. She has helped revive dying crafts and provide opportunity to hundreds of artisans in the rural villages of India in the comfort of their homes. Nestled in the hills of Navi Mumbai, the House of Anita Dongre headquarters have been ergonomically designed to optimise the use of natural light, have a compost pit as well as a plant that helps recycle their water.
Her latest bridal collection, Odyssey, comprises silks and Benarasi weaves adorned with intricately embroidered motifs, inspired by the wildlife of Ranthambore, in the label’s signature craft of gota patti along with handcrafted dori, sequin, pearl, zari, zardozi and cut dana work. The colour palette presents a variety of jewel tones such as deep reds, greens, blues, and softer pastel shades, enthused by the colours of the vibrant birds and lakes of Ranthambore. The lehengas are classics with varied styles of cholis and contrasting dupattas.
Continuing to surpass itself and the expectations of discerning fashionista’s and brides-to-be annually, Aashni + Co Wedding Show 2019 will once again transform one of the world’s most iconic, luxury venue destinations into a wonderland of bridal and beauty luxe. Some of India and Pakistan’s most celebrated designers will once again descend on the Capital to present their latest bridal and couture collections on one high-end platform, from established, A-list fashion houses tothe most sought after new-gen talents. Showcasing alongside them will be the leading names in fine jewellery, accessories and wedding/ occasion services, with visitors having the opportunity of meeting their favourite and wish list designers and suppliers in person, accessibility being key to the show.
Previous participating designers have included a who’s who curation of the leading fashion and bridal brands from India and Pakistan, uniting heritage fashion houses with the crème of new gen such as Sabyasachi, Manish Malhotra, Anamika Khanna, Tarun Tahiliani, Gaurav Gupta, Rimple & Harpreet Narula, Gaurang, Shyamal & Bhumika, Varun Bahl, Anushree Reddy, SVA, Ridhima Bhasin, Ridhi Mehra, House of Masaba, Faraz Manan, Elan, Shehla Chatoor and many more.
2018 being the year of the Bollywood celebrity wedding, with A-list actresses Sonam Kapoor, Deepika Padukone and Priyanka Chopra tying the know in true Bollywood grandeur and style, inspired brides-to-be will have the opportunity of shopping the collections and bridal trousseau’s of some of the leading fashion designers for the Bollywood fraternity at Aashni + Co Wedding Show.
Style council will also be provided during the day through a series of masterclasses with some of the most internationally respected names in styling, makeup artistry, wedding planning and the fashion and beauty blogosphere. The full list of participating exhibitors and influencer panelists will be announced shortly.
The luxe backdrop of The Dorchester will be further transformed through floral styling and production design by Zita Elze, an award-winning artist, designer, teacher, creator of the Living Embroidery Bridal collection and design consultant.
Aashni + Co Wedding Show
The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA
Sunday 13thJanuary 2019, 11.00am – 6.30pm
Ticket purchase via website:www.wslondon.com
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